J-ET Digital Features
One Platform. Every Audio Opportunity.
J-ET Digital allows campaigns to be briefed using budget or impression targets, with audience and geo-targeting built in from the outset. Digital audio partners receive proposals and orders through the same standardised workflow used for linear radio, reducing administration, improving efficiency and providing greater visibility throughout the campaign lifecycle.
Key Features
- Unified trading across linear radio and digital audio.
- Campaign planning by budget or impression targets.
- Audience and geographic targeting.
- Standardised briefing, proposal and booking workflows.
- Independent campaign verification and reporting.
- Greater automation, efficiency and transparency.
Trusted Measurement
J-ET continues to provide independent verification across the audio marketplace. Linear campaigns are reported through Revelation, while digital campaigns are measured via AudioLab, giving advertisers trusted, verified views of campaign delivery across both environments.
Industry-Wide Collaboration Built on a Proven Legacy
J-ET Digital has been developed by Adwanted UK in partnership with leading broadcasters, agencies and technology partners to help create a more connected audio ecosystem. Broadcaster partners include Global, with its digital platform DAX, Bauer via AudioXi, and News UK through Octave. Together, they are establishing a common trading framework that simplifies digital campaign management while improving access to premium digital audio inventory.
Originally developed by Adwanted UK (formerly Mediatel), J-ET Digital builds on that legacy, extending the platform into digital audio while retaining the simplicity, trust and accountability that have made J-ET the industry's preferred trading solution.
What Our Partners Say
Joining J-ET is a pivotal step in Octave's mission to shape the audio landscape. By integrating our premium, data-fuelled inventory into the industry's core trading hub, we are effectively bridging the gap between linear and digital audio. We are excited to collaborate with J-ET to build a more unified ecosystem — one that empowers both broadcasters and advertisers to accelerate growth and trade with total confidence across every platform.
For over 25 years J-ET has delivered a simple yet advanced radio buying tool. I'm incredibly excited they're now bringing that to digital audio - meaning both linear and digital audio buys can be traded in one system. It marks a significant step forward in audio buying and it makes it easier than ever for advertisers to tap into Global's world-class content and advanced data offering. We're all looking forward to the increased efficiencies this will bring to audio buying; from briefing, to booking, and reporting.
We're really excited about this launch which will enable us to trade digital audio in the same safe and accountable environment as spot radio, improving buying efficiencies and providing easy access to granular campaign data for our clients.
This collaboration between broadcasters, digital platforms and Adwanted reflects the strength and unity of UK commercial audio, ensuring advertisers can plan, buy, and measure audio holistically across every platform. This evolution isn't just about trading efficiency. It's about making premium digital audio more accessible to advertisers, while maintaining the trusted verification and accountability the industry expects.
Ready to bring your digital audio trading into J-ET?
Get in touch to find out how J-ET Digital can fit into your existing trading workflow.