Enabling commercial
audio trading
across the UK
JICRIT oversees J-ET, the industry's central platform for buying and selling commercial radio and audio airtime in a secure, accountable, and standardised way.
>98%
of national radio sales handled
£7.9b
of airtime traded since 2002
10k+
campaigns traded per year
900+
new client/brand combinations annually
Explore
What is JICRIT?
The organisation behind J-ET — formed in 1998 to modernise commercial radio trading in the UK.
J-ET Trading Process
See how briefs, proposals, orders, and post-campaign analysis flow through a single integrated platform.
J-ET Features
From Revelation to Copy+, explore the full suite of tools available to J-ET subscribers.
A unified, trusted platform for commercial audio
JICRIT (Joint Industry Commercial Radio IT) is the organisation responsible for enabling the UK commercial radio industry to trade airtime in a secure, accountable, and standardised way. It was formed in 1998 with the mission of overseeing the development of a state-of-the-art web-based trading system that would modernise and streamline commercial radio buying and selling.
This system became J-ET (JICRIT Electronic Trading), which launched in 2002 and remains the industry's central trading platform.
Today, J-ET is used to manage briefs, proposals, orders, and post-campaign analysis in one integrated environment across both linear and digital audio. It handles over 98% of national radio sales, has processed billions of pounds of airtime, and continues to welcome hundreds of new client/brand combinations each year.
JICRIT maintains a strong focus on security, transparency, and accountability across all parties involved in radio trading.
Why JICRIT exists
JICRIT exists to ensure that the commercial audio industry operates with integrity and efficiency at every step of the trading process.
-
A unified, trusted trading platform
J-ET centralises a previously fragmented process into a single workflow used by agencies, sales points, and stations.
-
Secure and compliant data exchange
Different parties view the same information through role-specific interfaces, ensuring security, consistency and accuracy.
-
Accountability and industry-standard governance
J-ET provides full auditability across briefs, proposals, orders, and post-campaign reporting.
-
Innovation and continual development
JICRIT has expanded beyond J-ET to include Revelation, Copy+, and the SGP Code Publisher — continually improving the tools available to the industry.
Jointly owned by the industry
JICRIT is a limited company jointly owned by two major industry bodies, the Radiocentre and the IPA, and supported by ISBA.
Radiocentre is the industry body for commercial radio in the UK. Their mission is to get industry influencers and decision-makers to See Radio Differently. They work on behalf of more than 50 stakeholders who represent over 90% of commercial radio in terms of listening and revenue.
Visit Radiocentre website
The IPA is widely recognised as the world's most influential professional body for practitioners in advertising and marketing communications, representing media buyers in the JICRIT governance structure.
Visit IPA website
ISBA, representing advertisers, sits on the JICRIT board to ensure full transparency and openness in how the system is run and its future direction.
Visit ISBA websiteJ-ET is wholly owned by JICRIT and hosted on JICRIT-owned infrastructure. The system is operated under contract by Adwanted UK — the company that originally helped create the system and continues to run the development, helpdesk and technical operations.